Myro: Stepping Up Multi-Outlet Efficiency with RetailLife

Synchronizing four city outlets into one connected, data-driven retail network with RetailLife

The Context: Myro Bangladesh

Myro is a contemporary footwear brand operating four high-traffic outlets across Dhaka, including key locations like Bashundhara City and Muktobangla. The brand focuses on blending modern design with traditional craftsmanship in its shoe collections.

Myro Story Image

The Pre-ERP Bottleneck

Before the implementation of RetailLife, Myro's rapid growth led to four critical operational gaps:

  1. Inventory Disconnect
    • Problem: Stock levels were managed locally at each of the four stores.
    • Result: Blind spots regarding overall stock availability, leading to missed inter-store sales opportunities and frequent customer dissatisfaction when searching for specific sizes or colors.
  2. Manual Reporting Burden
    • Problem: Day-to-day sales, promotions, and end-of-day reports required labor-intensive data consolidation.
    • Result: Store management spent valuable time on administrative tasks instead of engaging with customers and coaching staff.
  3. Inconsistent Customer Journey
    • Problem: Customer loyalty data and purchase history were isolated to the specific outlet where the sale occurred.
    • Result: Inability to provide uniform service or manage a truly central loyalty program across all four locations.
  4. Supply Chain Sluggishness
    • Problem: Slow planning and tracking of replenishment stock from the warehouse.
    • Result: Increased risk of inventory aging and prolonged stockouts for best-selling footwear styles.

The RetailLife Solution Engine

RetailLife, chosen as a specialized ERP for footwear retail, provided the central platform to stabilize and scale Myro's operations.

  1. Unified Outlet Model
    • Action: All four physical outlets connect to a single data instance.
    • Benefit: Achieves real-time Global Stock Visibility, ensuring any staff member can track any shoe (by style, size, and color) across all Myro locations.
  2. High-Speed POS Integration
    • Action: Standardized point-of-sale operations across every store terminal.
    • Benefit: Fast, accurate billing, seamless application of complex footwear promotions, and consistent service delivery.
  3. Integrated CRM & Loyalty
    • Action: Automated creation of a Universal Customer Profile.
    • Benefit: Enables management to track total customer lifetime value and execute targeted loyalty programs based on consolidated purchase history.
  4. Centralized Performance Dashboard
    • Action: Management gains instant access to aggregated sales performance, inventory turnover rates, and outlet-level metrics.
    • Benefit: Simplifies strategic decision-making and reduces reliance on manual spreadsheets for reporting.

Impact & Future State

The implementation transformed the role of Myro’s staff, shifting their focus to revenue generation:

  • Inventory Accuracy: Near-perfect (99%+) stock counts across all four outlets.
  • Operational Efficiency: Drastic reduction in manual work required for reporting and stock transfers.
  • Consistent Experience: Customers benefit from uniform pricing and promotions regardless of which Dhaka outlet they visit.
  • Staff Empowerment: Staff now use accurate, real-time data, allowing them to focus entirely on customer service and sales.

RetailLife has created a scalable foundation, enabling Myro to confidently plan for expansion beyond its current four locations without fearing a collapse of operational control.